Types Of Facebook Ad

Types Of Facebook Ad

Are you stuck trying to increase your CTRs and impressions by looking at the same lists of best practices and examples of Facebook ads? Even though it can be annoying at times, Facebook is still the most popular social media network in the marketing industry and offers the highest return on investment. Put on your best game faces and use this page of advertisement examples as your go-to source of motivation instead.

Choosing the appropriate social media platforms is essential for campaign success. You’ve been trying to decide which channels to utilize for weeks, sifting through TikTok tutorials and getting lost in LinkedIn’s most obscure nooks.

Your entire investigation points to Facebook. You learn:

  • There are over 3 billion active users on this venerable social media network. That represents over 40% of all people.
  • According to 55% of marketers, it’s the best social media platform for content distribution.
  • 82% of B2B marketers frequently utilize the platform.

An enhanced advertising platform includes diverse ad forms, simple scalability, highly targeted advertising, and strong analytics. But using Facebook successfully requires more than just being aware of its features. Along with creating compelling ad language, you also need to pick your ad images wisely and produce visually appealing commercials.

Facebook Ad Types

Static Image Ad

The simplest kind of advertisements are static (or picture) ones. They are as outdated as disco balls, yet they have a lot of power. One of your key goals with these Facebook advertising should be to prevent users from doodling past them. Thus, your static advertising need to express a lot without using a lot of words in order to get people’s attention.

Given the limited space available, the language and graphics you choose are crucial, as is a succinct call-to-action (CTA) that directs visitors along the sales funnel (assuming that’s what you intend to accomplish).

Pro tip: Don’t forget to emphasize urgency and utilize action verbs like “buy” or “download” (e.g., “buy now” or “download today”).

The Carousel Ads

Carousel advertising allow you to display up to ten pictures or videos consecutively. Creating compelling graphics and language for Facebook ads is essential if you want viewers to swipe through them all and click on your call to action.

Facebook carousel advertisements make it simple to feature multiple goods or services in one advertisement. Consider showcasing ten plant species that are currently on sale, each of which will click through to the appropriate page in the web store, if the brand is a nursery. Your campaign will boost sales if you include creative ad language.

Advertising Collection Ads

These advertisements are excellent for drawing attention to things because they feature a cover photo or video along with a number of thumbnails showcasing various products.

The final goal is to get consumers to browse through a catalog and make purchases from an online business.

Every Facebook collection advertisement has a hero image or video at the top, accompanied by three lesser photos at the bottom. Tapping on the advertisement allows users to explore or watch it in full screen mode.

Expert advice: As your “featured” media, use a video to give the advertisement further context. Once users are engaged, they will be more likely to make a purchase.

UGC Commercials

Your brand’s sales are dependent on your customers when using user-generated content (UGC) adverts. Since the material is authentic, these advertisements are excellent for establishing credibility and trust.

Thankfully, it’s not always necessary to wait for your clients to begin publishing content. With internal talent, you can also produce UGC-style advertisements. These advertisements may even be more genuine and interesting than ones that use models or influencers.

We have done a lot of experimenting with this format, with excellent results. For instance, we noticed a 217% boost in lead acquisition when we used in-house talent instead of influencers. Our cost-per-lead was also lowered by 45%.

Pro tip: If you utilize comedy to convey your message, UGC-style advertisements showing how your solution relieves client pain points can work really well.

Additional Facebook Ad Types

Facebook constantly introduces new ad formats to keep things interesting. Here are some other formats to take into account while running a Facebook advertising campaign:

  • The poll advertisement. Facebook ads come with a two-option poll connected to the image or video, which makes them ideal for conducting quick surveys with potential clients.
  • The lead advertisement. Gaining prospective clients’ contact information is made easier with effective ad language and a lead generation form. After that, you can continue to nurture them through different channels (like emails or texts) until they buy from you or are prepared to talk to you about your service.
  • The Messenger advertisement. With over 1 billion active users on Facebook Messenger, it’s a great place to be when your advertisement copy gets in their inbox.
  • The AR advertisement. Camera effects for augmented reality (AR) encourage brand engagement through immersive experiences. I love these advertisements.

Trial and error is the path to success.

Before we get into the examples, it’s important to remember that the secret to successful Facebook advertisements—and any ads, for that matter—is testing. You may fine-tune what works best by testing more ad formats and creative elements. Our audiences also frequently surprise us.

Our most successful advertisements are UGCs, but we also experiment with other creative formats, such as motion, video, and image ads. UGC advertisements are effective in promoting virtual events. However, there have also been excellent results from pictures that include logos or the faces of event speakers. This method keeps your audience from quickly becoming indifferent to your content while also highlighting top performers among less popular ad categories.

You should keep coming up with and evaluating new ad forms, even if a particular Facebook ad kind has a greater success rate. This will help you prevent ad fatigue.

Don’t open your Meta Business Suite tab until you’ve taken a look at our collection of outstanding examples of Facebook ads.


Best Facebook Ad Examples

Marketer versus Creative

Facebook ad type: Video ad

This Facebook ad serves as an example of how important it is to incorporate client pain concerns into your advertisements. Never forget to consider why the audience is viewing this advertisement in the first place.

After you’ve responded to that, make sure your advertisement, like this one, stands out from the competition by providing a novel, humorous, and imaginative solution to the issue. It then flows naturally into a compelling brand statement and call to action.

This Facebook advertisement:

  • delights in humor.
  • has text overlays and subtitles, making it simple to view silently.
  • has a cheerful, green “Learn more” button to entice users to click.

Important lesson: Even if your company is B2B, don’t be afraid to use comedy in your Facebook advertisements. Surprise and delight are often anticipated by your audience, especially on social media. Focusing on your customers’ problems and how your product or service may help them solve them will also help you generate ideas. Remember that The advertisement ought to focus on them, not you.


Day in the Life

Facebook ad type: UGC-style and video ads

Another effective video advertisement is this one. Watchers are placed in the position of a stressed-out marketer during campaign week in this video. As soon as the dramatized main character—who happens to match one of our target personas—realizes she’s in jeopardy, you find yourself drawn into the narrative.

The engaging storyline and likable hero of the advertisement draw in the target audience. You have already seen the most crucial message, even if you don’t watch the entire video.

Key takeaway: To keep your Facebook advertising relatable, use tried-and-true storytelling techniques along with UGC-style content. Additionally, keep in mind that EVERY good story has a:

  • principal figure (the client)
  • Issue or tender spot
  • useful manual (the brand)
  • An answer to an issue


PointCard Campaign

Facebook ad types: Static, Video

Ads should be relevant to the material viewers want to see while yet being unique from other commercials, according to Associate Creative Director at Superside Kyle Weber.

Disrupting familiarity is a smart idea when planning Facebook advertising. Practically speaking, this resembles the simple yet striking graphics Superside created for finance firm PointCard. Rather than using the neutral hues that competitors usually use, the advertisements all paired straightforward but precisely targeted text with vibrant glowing colors.

Repeatedly testing and fine-tuning the campaign was another essential to success. For instance, Superside found early on in the campaign that commercials mixing orange and white performed better than those combining orange and black. By making minor adjustments to our upcoming content, we could help this customer achieve a 240% boost in click-through rate.

The main lesson is to depart from what consumers anticipate from brands in a given sector. In a market where there is fiercer competition than ever, the innovative and original advertisements are the ones that succeed.

GoPro’s ‘Million Dollar Challenge’

Facebook ad types: Video ad

For some brands, big risks bring big rewards. Burger King took a walk on the wild side when it released its “Moldy Whopper” video ad in 2020.The purpose of the ad was to highlight the brand’s decision to remove artificial preservatives from their Whopper sandwich. If you watch the video ad, you’ll see how a freshly made Whopper slowly decomposes over time. When the brand shares its message (“The beauty of no artificial preservatives”), you’re sold—especially if you realize the video ad is a clever stab in the direction of McDonald’s, their main competitor

When Burger King released this ad, it broke many rules about marketing food, causing a stir in the industry. Their Facebook ad became a hot topic of discussion and generated both positive and negative reactions, creating a polarizing moment in pop culture.

Burger King bet on the fact that many of their target customers would pay attention when the ad appeared in their Facebook news feed, and sure enough, this campaign garnered 1.4 million minutes of viewing time.

Key takeaway: Don’t be afraid to go against the grain. It might be risky, but if the boldness of your Facebook ad campaign gets your target customers’ attention, the rewards (e.g., gaining a few other customers) may outweigh the risks (e.g., losing a few others).

Slack’s ‘Make Work Better’

Facebook advertisement types: carousel and static

“Make work better.” Already fascinated huh?

Slack’s picture and carousel advertisements deliver a powerful one-two visual punch by directly addressing the pain issues of their target audience with humorous content and graphics. Last but not least, Slack quietly presents itself as a productivity tool for “modern teams”; this is a message that appeals to major decision-makers and business owners, who make up another essential target market.

Key takeaway: Create a visual dichotomy—a sharp contrast or division between two visual components or concepts inside a visual context—to make your static or Facebook advertisements stand out. For instance, it attracts attention when people dressed professionally are accompanied by rainbows, ice cream cones, and balloons—elements that don’t typically go together.

Pura Vida’s Ad Campaigns

Facebook ad types: collection, UGC, and carouselPura Vida uses Facebook advertisements to interact with potential customers by:

  • Offering a carefree, envy-inducing lifestyle.
  • Playing on their desire to contribute to society.
  • narrating stories in a logical, eye-catching way.

Using client images and the carousel ad format, some of the jewelry brand’s most popular advertisements combine honesty and simplicity with a series of “wish you were here” moments. Because each ad image is eye-catching, viewers are enticed to swipe through the ads to view more and click the call-to-action buttons.

A brief copy line links the advertisements to the history of the brand: how two friends built an empire of bracelets to assist indigenous Costa Rican craftsmen. This message offers potential customers one more compelling argument to buy the brand’s goods.

The main lesson is that UGC content can be utilized to authentically market a business, and skeptical social media users nowadays are drawn to authenticity. Facebook advertisements are another great way to showcase your company’s principles in a time when consumers are concerned about social responsibility and sustainability.

Tazo Tea

Type of Facebook Ad: Stories ad

An effective advertising strategy begins with target audience research, as any seasoned marketer will tell you. However, identifying your audience is just half the fight. You must get your target personas to see your advertisements after you’ve determined who they are.Tazo’s Facebook Stories advertisement perfectly addressed each of these problems. People who value their health and environmentally sustainable product choices find the Tazo brand appealing because of terms and phrases like “regenerative,” “earth-friendlier,” and “good from root to brew.”

Additionally, the tea company does a fantastic job of maintaining a simple and clean style throughout the narrative, which really brings out the flash of color in the last frame. This vibrant frame, which contrasts with the story’s main usage of bright orange, also suggests that their product line has something to offer everyone.

Key takeaway: To draw attention and convey a message you know will be understood by your audience, use vivid, energizing colors and copy.

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