YouTube’s most-watched video catagories

Music videos are the most watched type of video content on YouTube. You may create a wide variety of video content and maximize your video marketing efforts, even though most consumers view videos for pleasure.

According to Google, six out of ten Americans would rather watch videos online than on television. Per an Insivia survey, the amount of video consumed on mobile devices is increasing by an astounding 100% annually. According to HubSpot’s research, 77% of marketers said their businesses host YouTube marketing videos in 2022. In the previous year, more companies used video as a marketing strategy. According to these statistics, corporations are beginning to realize how much more popular video is, especially on mobile devices. Have you paid attention? Have you started to experiment with video?

What kind of videos are seen on YouTube the most, then? While some video styles are more popular than others, not all videos will go viral. A helpful list of the kinds of videos that receive more views on YouTube can be found here.

• The majority of YouTube channels have subscribers.
• The YouTube channels with the highest number of subscribers create videos for music, movies, TV shows, sports entertainment, and other genres.

With 253 million followers as of November 2023, T-Series is currently the most subscribed YouTube channel. Since April 14, 2019, the channel has maintained the top spot. The Hindi and Indian music label T-Series host YouTube shorts and music videos with catchy tunes.

With 210 million subscribers, MrBeast is the second-most subscribed YouTube channel. This is the maximum number of subscribers a person has ever had. With his intricate challenges and giveaways, American YouTube content producer MrBeast has made a name for himself and become a global sensation.

Cocomelon, Zed Music Company, Kids Diana Show, PewDiePie, Like Natstya, Vlad and Niki, and WWE are on the list.

1. Music Videos: The most-watched music video is Baby Shark.

According to a Statistica study, music videos are the most popular video material on YouTube.

The Baby Shark Dance video has amassed 12.3 billion views, making it the most-viewed YouTube video in 2023. More than any other video content, this indicates a tendency towards the desire for amusement. Even though none of us can sing well, you may still use musicians and talented vocalists to create a music video or jingle that has the potential to go viral.

2. Videos of Products

Excellent product demo films enhance your ability to sell your goods by establishing a personal connection with your audience. The most successful video creators know how to create videos entertaining viewers and effectively promoting their products. The videos are so well-made and enjoyable that the audience is not pressured to buy anything.

This SaaS product video is fantastic, hilarious, and engaging. Their items were an immediate hit due to the video’s viral success and increased commerce. On another day, we’ll discuss their products and whether they’re as good as the video.

Although B2B videos may not be as flexible as B2C videos, a skilled video production company can assist you in deciding which type of video will best help you reach your goals.

3. Interviews via Video

One of the most watched business videos is an interview. We discovered on the Bloomberg website that Wells Fargo and Bloomberg both took advantage of The David Rubenstein Show’s widespread appeal. In his video interviews, the host, a billionaire who founded the Carlyle Group, speaks with well-known people.

4. Educational Films

The popularity of animated explainer movies as landing pages and website marketing videos has increased. Many complex topics include physics, engineering, healthcare, and finance. That’s why we require video content that clarifies difficult-to-understand issues and ideas.

Consider this video: “What is ChatGPT?” The film aims to address a significant topic by defining artificial intelligence (AI) technology and outlining its revolutionary potential. Watching a little video explaining how it operates is the best option compared to reading about it.

We have produced these kinds of videos at Creamy Animation for over ten years. We have created engaging and compelling content for small, medium, and large organizations.

Using animated videos as a website drawing and marketing tool has grown. People are constantly searching for answers to common issues.

Watching an explanation video is the best method to learn how something operates. We have produced these kinds of videos at Creamy Animation for over ten years. We have created engaging and compelling content for small, medium, and large organizations.

5. Video Endorsements

Testimonial films increase views since they appear objective and peer-focused. Social Fresh discovered that customer testimonials had the most excellent efficacy rating of all content types.

6. Tutorials and how-to videos

Quick, helpful training or how-to videos are very popular. In almost 13 years, Google has reported that how-to searches have increased by nearly 140%. This explains why channels like iFixit, which promote their numerous repair kits through training videos, have become more popular.

7. Evaluations

An unboxing video is a common type of review video. By providing viewers with a glimpse into the latest smartphones and other technology, MKBHD has amassed nearly eight million subscribers on YouTube.

8. Videoblogs

One of the most important social media marketing influencers, Gary Vaynerchuk, publishes a daily vlog, or video blog, on YouTube under The DailyVee. According to his admission, Gary released up to sixty pieces of content daily, most of which were recycled from his daily vlog.

9. Webinars

People are constantly thirsty for in-depth information on subjects related to your products or the products themselves. Through monthly webinars, Help Scout educate its users and prospective clients on customer success-related issues.

10. Using live streaming

According to a Livestream survey, 80% of participants said they would rather watch a live band broadcast than read their blog. Live streaming can significantly increase your viewership, whether you are doing it for a presentation, event, or behind-the-scenes video.

Eleven Events

Networking gatherings, product launches, significant announcements, and the inauguration of new office locations are all excellent venues for producing event-based films. Everyone is interested and attentive to Apple events. You, too, can generate this kind of interaction with an event video.

Superior content is a unifying theme among all three categories of videos. You must invest in creating high-quality content to succeed and draw in more viewers. You can collaborate with us if you lack the necessary internal expertise.

What is evident, though, is that video marketing is becoming increasingly important, and companies that make full use of this technology will benefit significantly in the years to come.