What is Google AdSense?

Google AdSense is one of the services offered by Google through its branch focused on advertising. It is a system that allows the owners of portals in the Google network to monetize and obtain income through their content. This is thanks to the placement of advertising banners with which various brands, products or services are promoted that may or may not be related to the theme of the portal where they are located. We will detail this below.

Google AdSense owes its existence to Google Ads (formerly Google AdWords): the two are interconnected, and Google AdSense offers publishers a way to earn extra income from visitor traffic to their website or content.

You can configure the monetization model and choose between the following modalities:

CPC: Cost Per Click, whereby content creators receive revenue for each click made on the advertisers banner.
CPM: Cost per thousand impressions, that is, the content creator is paid for the number of visits their site receives. The more visits the website has, the more income it will earn.
Google AdSense Requirements
In order to sign up for Google Adsense you must meet a series of requirements, among which are:

Be of legal age (18 years).
Have a blog within your own domain and that the content within it is original. The same goes for content originating from the YouTube platform, also owned by Google.
Adhere to Google policies, such as not inciting violence or having explicit sexual content. Indicate a telephone number and a postal address.
Advantages offered by Google AdSense to owners of online portals
You can have an exhaustive control of advertising since it is possible to decide where the ads will be located, design and size the advertising banners adapting them to your blog or block ads that interfere with your interests or theme.
The ads are relevant to the theme of the blog, that is, thanks to the automatic segmentation carried out by Google Adsense, ads that have something to do with the theme of your content will be displayed, thus increasing the possibility of clicking on the banners of the blogs. advertisers.
Allows access to a large number of advertisers. Both Google Ads and AdSense are advertising solutions known throughout the world.
You can configure your own reports and customize them.
You can integrate Google AdSense with other web analytics platforms, such as Google Analytics or Google Tag Manager. So the content creator can have more detailed control of what happens.
Advantages of Google AdSense

Streaming on the rise
YouTube is positioned as the second search engine with more than 2 million videos viewed worldwide every day.

It has 455 million registered users on its platform who have made purchases by viewing promotional videos.

Due to the crisis caused by the Coronavirus, companies have had to reinvent themselves and share their products or services by creating visual content in order to market them through Google advertising. This has sharpened the growth of streaming platforms (Youtube, among others). In recent days, music festivals have been held among other modalities, which obtain income through advertising banners located in their live shows.

Getting extra income by inserting advertising in videos is an interesting option 😉

Google offers different possibilities to publish with the Google Ads platform on YouTube. Among them we find:

Possibility of having the appropriate presence of the company in a free channel, which will be the destination page of the videos that are promoted.
Increased traffic to the website through the appearance of promoted videos that are displayed next to search results.
Increased traffic to the website when users view YouTube videos with an advertising banner at the bottom of the video.
To carry out campaigns in Google Ads with promoted videos, you must access here.

YouTube content monetization

The first step is to enroll in the YouTube Partner program by submitting an application, which they must then accept. The main requirements that YouTube asks for in order to access this program are:

You must comply with all platform monetization policies.
Live in a country where the YouTube Partner Program is available.
Have more than 4,000 public viewing hours in the previous 12 months.
Have more than 1000 subscribers on your channel.
Have an AdSense account linked to your channel.

It is important to know how to activate content monetization on YouTube in order to generate income with your channel. For this you must follow the following steps:

Sign in to your YouTube account.
In the upper corner of the platform, click on the profile image of the channel and select YouTube Studio.
In the menu to the left of the panel, click Monetization.
If you reach the subscriber and view threshold above, click Get Started. If not, you can ask YouTube to notify you when you’ve reached that threshold.
You must agree to the terms, and YouTube will mark this step with a “Done” sign on the “Review Partner Program Terms” card.
We recommend that you request information from a specialized agency to optimize the performance of your campaigns and have the highest level of income possible.

 

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